Jidvei – A business of noble birth

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Liviu Necsulescu had the courage to buy the Jidvei vineyard almost 20 years ago, and turn IAS Jidvei into a commercial enterprise.

The businessman and his son, Claudiu, have built an empire which is well-known both nationally and internationally. The winery is spread over the hills around Jidvei, Blaj, Cetatea de Balta and Sanmiclaus, and the famous wine varieties are made out of the grapes picked off of 2,500 hectares of grapevine.

After 20 years of investments and upgrades, Jidvei is a unique winery in Europe, and it’s on the world wine map. Currently, Claudiu Necsulescu and his daughter manage all of Jidvei, which is located at an altitude of about 500 metres, the perfect environment for grapevines. Its more than 1,500 employees take care of all the varieties that are grown on the Tarnavelor Plateau – Feteasca Regala (almost 900 ha), Sauvignon Blanc (500 ha), Muscat Otonel (400 ha), Italian Riesling (250 ha) or Rose Traminer (160 ha).

“Wine Country” also has the castle in Cetatea de Balta, the icon of the Jidvei winery. The Necsulescu family owns the Jidvei Castle, and it has invested hundreds of thousands of euros to refurbish it. Besides the Cetatea de Balta castle, the family also owns another impressive property at Sanmiclaus-Alba. The castle here is larger than the one in Cetatea de Balta, and the value of the investments exceeds EUR 3 million.

Taking the Jidvei name forward

Claudiu Necsulescu has prepared his withdrawal from the head of the Jidvei business. His daughters Ana and Maria are getting ready to manage the company. In recent years, the winery has been conducting the campaign called “Homemade wine from Jidvei must,” which allows Romanians to order must and make their own homemade wine. The most recent edition of the campaign brought new offers to households in 15 counties, including Bucharest and Ilfov.

Besides the must from varieties like Sauvignon Blanc, Feteasca Regala and Muscat Ottonel, Jidvei has also introduced the Rose must obtained from varieties like Pinot Noir, Cabernet Sauvignon or Shiraz. The campaigns means a minimum must order of 100 kilograms from Jidvei. In 2018, it has been carried out in several cities in Alba, Sibiu, Mures, Cluj, Brasov, Hunedoara, Salaj, Bistrita-Nasaud, Valcea, Harghita, Covasna, Prahova, Gorj, Dambovita, Neamt, Bucharest and Ilfov.

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